Alfred La Moule

by Maelle.K | Thomas Boucherie · Website

Alfred La Moule is a heavy slab serif with a worn, roughed-up texture that gives it the feel of old Western signage or vintage label printing. Designed by Maelle.K and Thomas Boucherie, its bold letterforms carry visible distressing that reads as authentic rather than forced, like type that's been baking in the sun on a saloon wall for decades. Best kept to headlines, posters, and display work where its weight and character can do the talking.