El Rio Lobo

by Jonathan Smith

El Rio Lobo is a bold, decorative display face by Jonathan Smith with a distinctly Western character, its letterforms filled with tribal-inspired patterning and visible texture that give each glyph a hand-carved, frontier feel. It's pure novelty in the best sense, built for saloon signs, event posters, themed packaging, and headlines where you want something that looks weathered and ornamental at the same time. Keep it big so the internal detail can do its job.