Gist Upright

by Yellow Design Studio · Website

Gist Upright is a bold slab serif from Yellow Design Studio with inline detailing that gives it a distinctly vintage, hand-lettered feel. The decorative strokes and sturdy proportions recall old western signage and early American advertising type, landing it squarely in retro branding, poster work, and display headline territory. It carries enough personality to anchor a design on its own without needing much else around it.