I shot the Serif

by Sasa Kojic

I shot the Serif is a bold, heavy geometric sans from Sasa Kojic with a name that winks at its own design philosophy. The letterforms are clean and blocky, built from simple shapes with even stroke widths and minimal fuss. It hits hardest at display sizes for headlines, posters, and branding where you want something modern and weighty that doesn't overcomplicate things.