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Listen Learn Rethink

by Frances Ludlam

Listen Learn Rethink is a heavy, uppercase sans-serif from Frances Ludlam with a rough, beaten-up texture that makes every letter feel like it's been wheat-pasted onto a concrete wall. The bold letterforms carry serious visual weight even as the distressed edges break them down, giving it that tension between strength and decay. Built for posters, protest graphics, and headlines where the type itself needs to feel lived-in.

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