New Theory

by Noe Araujo · Website

New Theory is a thin, angular display face by Noe Araujo with an offbeat, hand-drawn quality that keeps each letterform feeling slightly unexpected. The light strokes and irregular geometry give it a quirky minimalism, like careful sketches that never got straightened out on purpose. Works best in headlines and branding where you want something that reads as distinctive and a little unconventional without shouting.