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Nike Total 90

by Daniel Gellatley

Nike Total 90 is a condensed, bold geometric sans by Daniel Gellatley inspired by the iconic Nike football branding from the early 2000s. Its tall, narrow uppercase letterforms pack a lot of energy into tight spaces, with a distinctly athletic, high-performance feel. Built for headlines, sports graphics, and kit-style layouts where you need something punchy and unmistakably modern.

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Nike Total 90 specimen sheet