Pricedown

by Ray Larabie · Website

Pricedown is a bold, condensed display face from Ray Larabie inspired by the iconic lettering of *The Price Is Right*, capturing that unmistakable game-show energy from the golden age of television. The heavy uppercase letterforms are built for impact, with tight spacing and a retro personality that reads instantly on posters, title cards, and anything that needs broadcast-era flair. It's also become widely recognized through its use in the Grand Theft Auto franchise, giving it a second life well beyond its TV origins.