Rilakkuma

by Rafael Salda�a · Website

Rilakkuma is a chunky, rounded novelty face by Rafael Saldaña that channels the soft, squeezable charm of Japanese kawaii culture. The bold letterforms feel plush and toy-like, with exaggerated curves that give everything an instantly friendly, childlike personality. Built for headlines, packaging, and anything aimed at fans of cute aesthetics where readability takes a back seat to pure warmth and fun.