Sumdumgoi

by DeNada Industries

Sumdumgoi is a bold decorative display face from DeNada Industries that mimics the look of Chinese brush calligraphy using Latin letterforms. It falls squarely into the faux-Asian novelty genre, with exaggerated strokes and angular terminals designed to read as "exotic" at a glance. Typically seen on restaurant signage, themed packaging, and event materials, though it's worth noting this style of typeface has drawn increasing criticism for leaning on cultural stereotypes.