Ursa Bruch Sans

by Jim Pearson

Ursa Bruch Sans is a heavy, wide display face from Jim Pearson with thick strokes and generously rounded terminals that keep it from feeling harsh despite its substantial weight. The letterforms have a futuristic, slightly inflated quality, reading as modern and confident without going full sci-fi. Best at large sizes for headlines, posters, and branding where you want something bold that still feels approachable.