Ursa Serif

by Jim Pearson

Ursa Serif is a bold, heavy old-style serif from Jim Pearson with a classical backbone and enough weight to anchor headlines and display settings. The letterforms carry a traditional elegance but feel sturdier than most old-style faces, with thick strokes that give it real presence on posters, book covers, and editorial layouts. It reads as confident and rooted, the kind of serif that takes itself seriously without feeling stiff.